Personal Branding is Not Personal Bragging - Personal Branding Blog - Stand Out In Your Career

Personal Branding is Not Personal Bragging - Personal Branding Blog - Stand Out In Your Career You have permission to talk about yourself in pleasant, glowing terms. You have permission to tell people about your accomplishments, and that youve done great and wonderful things that helped your employers or people who work for you. Too many people hesitate to talk about themselves, because theyve been taught that to talk about their accomplishments is bragging. That theyre supposed to be quiet about what theyve done, and that its boastful just to tell people that you won something, did something, sold something (or a lot of somethings), spoke somewhere, or did anything better than anyone else. This attitude can hold you back when you need to be visible, like during a job search. It can keep you from standing out when youre trying to be noticed. When you need an employer to notice you among a big pile of Everyone Else. If youre looking for a job, your first goal is to show your potential employer all the good you can do for them. All you have to do is show how valuable you have been to others, and then help them understand how youll be valuable to them. You cant do that if all youre doing is hiding your accomplishments behind a facade of humbleness and timidity. So while everyone else is sending in résumés that list out their job duties and responsibilities, you should detail your accomplishments, your victories, and the times you saved or earned your employer a lot of money. Talk about the awards youve won, the keynote talks youve given, and the national organizations youve served on. Thats the kind of thing your potential employer needs to know. Thats the kind of thing your new hiring manager is looking for. Thats what makes you more desirable to someone who wants to give you a nice big salary, and sends everyone else the form rejection email (if they send anything at all â€" but thats a post for another day). You have permission to do these things. You are allowed to tell everyone all the great things youve done. Because you have the right, and the obligation, to take care of you and your family. If you cant bring yourself to talk about yourself, do it for your family and your own ability to keep a roof over your head and food in your belly. Author: Erik Deckers  is the owner of  Professional Blog Service, and the co-author of  Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself  and  No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing.